Man, I love Chipotle. Goodness wrapped in a burrito. Chipolte has been very successful creating a niche for their products. Chipolte started as a humble company, but it quickly grew into a national chain. They have a very simple menu, store, and concept:
“Food with Integrity” is our commitment to always look closer, dig deeper, and work harder to ensure that our actions are making things better, not worse. It’s our promise to run our business in a way that doesn’t exploit animals, people or the environment. It is the philosophy that guides every decision we make at Chipotle.
Chipotle shares a special place in the hearts of poor college students. For only about $6, you can get something to eat that tastes great and is fresh. Chipotle has turned this idea into a multi-million dollar business.
Why do some stores or brands fail and other succeed?
