Churches and organizations will face an opportunity where social media can greatly impact how you respond to a crisis. Whether the crisis is a natural disaster, community problem, or an internal church conflict, how a message is crafted can produce positive results if done correctly.
During the recent #chsocm chat that I moderated, our church social media group discussed the best practices for using social media during a crisis. Here are my 4 topic/questions that we discussed:
- T1: Name a crisis that emerged in a ministry community and how could it have been improved by social media? Could be your church or another.
- T2: What tools or strategies can churches use during a crisis to improve communication & trust?
- T3: How should an external community crisis be handled differently than an internal church crisis via social media?
- T4: What can be shared via social media from a crisis that reveals a greater truth about God?
Here were some good ideas and responses to the topic of using social media during crisis:
Lutheran Church of America (ELCA) made waves with their new progressive policies concerning homosexuals and now allow:
