Mission statements are used by individuals, non-profits, companies, and even government. Mission statements are supposed to focus or clarify an organization’s purpose or outcome. 
It is easy for a mission statement to be confusing, too wordy, and just too long. Instead of mission statements empowering people, mission statements can be used as corporate propaganda to make investors feel like the company is working hard. Here are some examples of confusing mission statements:
“We have committed to synergistically fashion high-quality products so that we may collaboratively provide access to inexpensive leadership skills in order to solve business problems”
“It is our business to quickly maintain competitive sources while continuing to globally simplify virtual services.”
“We strive to globally provide access to multimedia based intellectual capital and efficiently simplify effective sources to stay competitive in tomorrow’s world.”
“Our mission is to collaboratively leverage existing high standards in content while promoting personal employee growth.”
What the heck does all that mean? Catch phases like globally, leverage, competitive… Katie Irons at Blogcritics.org offers some insight to mission statements:
