In a reverse this year, the big game was actually more interesting than the commercials. New Orleans pulled off a win! As I watched the Super Bowl commercials, I caught Focus on the Family’s paid ad featuring Tim Tebow and his mother. There was no mention of “abortion”, “the doctors told me”, or even “God.” If you missed the commercial here it is:
What is so discouraging is the inflated hype around this commercial. Nobody previewed it, nobody knew what was going to be said, and no one saw a script of the commercial. Yet, anti-religious and anti-abortion pundits were quick to condemn Tebow, Focus on the Family, and CBS.
Though I do not always agree with Focus on the Family’s approach or James Dobson’s sentiments, I do believe this Super Bowl ad was the right approach for their message. If you want to pay 2.5 million dollars you have the right to proclaim a message, sell a product, or make a statement. It was a personal story of joy about a mother and son and their life together.
Rowland Martin, CNN political analyst, made some good points when he wrote:
