For many who want to plunge into the world of Facebook with their brand, product, organization or business, posting frequency on Facebook can be a conundrum. People often ask:
How often and when should I post to Facebook?
Blue Truck What, a company that builds websites for small businesses, churches, and non-profits, offers the following 4 points of guidance.
5:1 Rule of Thumb – post five pieces of content of interest to your followers for every one piece of content specifically promoting your business.
9:00 a.m. & 9:00 p.m. – most business Facebook pages see traffic spikes on the 9′s. Some sites vary depending on the nature of your business and your followers. Follow your stats and then make your posts at key times when your followers are more likely to engage your content.
Post 4-7 days per week. A day you’re not visible is a day you lose ground. Consistency is the name of the game.
No more than 4 – Post no more than 4 times per day. Over sharing can create disinterest in your audience. It really does drive your reach down.
Blue Truck What offers social media marketing packages starting at $38.99 a month for business and $18 for churches. Don’t hesitate to call to ask questions or learn about how Blue Truck can benefit your business. 828-508-1586 or email info@bluetruckpublishing.com.
