Facebook

blog, Facebook

How often and when should I post to Facebook?

For many who want to plunge into the world of Facebook with their brand, product, organization or business, posting frequency on Facebook can be a conundrum. People often ask:

How often and when should I post to Facebook?

Blue Truck What, a company that builds websites for small businesses, churches, and non-profits, offers the following 4 points of guidance.

5:1 Rule of Thumb – post five pieces of content of interest to your followers for every one piece of content specifically promoting your business.

9:00 a.m. & 9:00 p.m. – most business Facebook pages see traffic spikes on the 9′s. Some sites vary depending on the nature of your business and your followers. Follow your stats and then make your posts at key times when your followers are more likely to engage your content.

Post 4-7 days per week. A day you’re not visible is a day you lose ground. Consistency is the name of the game.

No more than 4 – Post no more than 4 times per day. Over sharing can create disinterest in your audience. It really does drive your reach down.

Blue Truck What offers social media marketing packages starting at $38.99 a month for business and $18 for churches. Don’t hesitate to call to ask questions or learn about how Blue Truck can benefit your business. 828-508-1586 or email info@bluetruckpublishing.com.

Facebook, social media

Yo Facebook, are you losing it?

Facebook started as a college student sharing site. It was new. It was edgy. It was young. It was better than Myspace. Now your mom, dad, and grandma are already your ‘friends’. That’s not cool according to some young people. Young people are jumping ship for Snapchat and Tumblr. Those social media networks are not usually frequented by parents.

As Facebook rolls out new News Feed features, the social media site wants to stay ‘hip’:

The changes unveiled Thursday are an attempt to address complaints that Facebook’s hub — the News Feed — is degenerating into a jumble of monotonous musings and disjointed pictures. This has come as users’ social circles have widened from a few dozen people to an unwieldy assortment of friends, family, businesses, celebrities, co-workers and fleeting acquaintances.

Time published a story about Facebook’s ebbing appeal. A number of teens were interviewed:

Other sites, like the microblogging site Tumblr, offer more opportunity for creative expression with less prying parental eyes. “The reason we like it so much is because not everyone has one,” Steed says of Tumblr, which is very popular among girls at her high school. “You can almost disguise yourself. Not everyone’s on there, not everyone’s stalking you.” Snapchat, meanwhile, offers spontaneity and instant gratification, though one student said it’s more of a game than a legitimate Facebook alternative.

The new features will start rolling out in the next few weeks. A select group of users are currently testing the new News Feed. If you are interested in the new features, Mashable has a good review.

With 1 billion users, Facebook proudly proclaims their global reach. But, Facebook wants to make money. And that may not be cool for young users. One way Facebook will make money is with inserting ads that look like pictures in your feed:

Zuckerberg explained during his brief remarks at the announcement, Facebook’s users love photos so much that photo posts now take up some 50 percent of the current News Feed. It’s a smart trick, making the ads look like photos posts in the new feed. Because not only do Facebook users look at photos and post photos more than they do anything else on Facebook, but the giant images also happen to increase the most engagement, a source told AllthingsD’s Mike Issac.

However, some think that Facebook could crash. Bianca Bosk the Executive Tech Editor at The Huffington Post, thinks Facebook could be growing towards its end:

Social media researchers have long warned that Facebook users may be turned off by the site’s “context collapse,” with a person’s disparate social circles melded into a single audience of “friends.” The latest incarnation of News Feed suggests users, and Facebook, should be wary of a related phenomenon: the content collapse.

It seems Facebook’s coolness factor is going down while trying to keep the profits up. It’s hard to stay cool when your goal is to make money in the tech world.

Facebook

Why do you love the Devil?

I stopped in at the Albany Times Union this week and had lunch with one of the editors there. I have developed some great friendships with a number of reporters and staff. I bumped into Mark McGuire.No not that Mark McQwire but the Times Union’s Mark McGuire. We chatted about sports, college, and life. Then, he showed me this Facebook picture making the rounds:

At first, I thought it was a fake and said, “That has to be a joke. I mean, that’s not real. Who would make something like that?”

What confused me were the phrases “emo’s”, “high fullutent”, and “sport’s nut’s”. Those are typically not the type of people who are persecuted by ugly self-righteous Christians. That just doesn’t make sense. Plus, the incorrect use of the possessive (‘s).

If real, this type of ugly proselytizing is not real evangelism. To use offensive words to persecute folks and then tell them to repent and that they need Jesus is just ugly. Jesus reserved his harshest words not for sinners, but for the religious hypocrites.

This Fred Phelps type of tactic is not about turning people to Jesus but is an attempt to taunt and bring attention to the protestor.

What’s the back story on this? Anyone else seen this picture of Facebook?

Facebook, social media

3 Reasons Why You Don’t ‘Like’ the New Facebook

Mark it. Wednesday, September 21 2001, Facebook changed the look of the website. Again. What else is new! Many on Twitter and Facebook are currently commenting about how much they lament the changes to Facebook. For a free service that you don’t have to use, I’m amazed that people are so angry about it.

We’ve already seen stories about how “everyone” dislikes the new Facebook, but is it really that bad? Come on folks, is it really the end of the world? With tweets like the three below, we get a sense of people’s reactions:

“Zuckerberg apparently hired the genius behind New Coke to run Facebook.” — @MarkArum

“Facebook continues to reinvent itself, by making itself less usable yet somehow exactly the same.” — @modeps

“Complaining about Facebook format changes is the ultimate 1st world problem.” — @Jenn1ferJun1per

Despite what people say, here are three reasons why you really don’t like the new Facebook

We are afraid of being uncool. Changing Facebook is just another “first world problem” of keeping up with the Jones. We fear that if we don’t know how to use social media, we’ll be laughed at or even worse, tweeted about. For most people over 50, that’s not a big concern. However, for the millions of 15-29 year-old users it is. It’s bad enough that we don’t have an iPad, but to not know how to use Facebook? We are done for. But, don’t worry, there are far greater things to worry about in this world.

We only like change on our terms. Read any good book on leadership and you will find out that being a leader is all about change. When our boss wants to change the way we do things at work we want to pour hot coffee down his pants. We don’t like change, but when we are the ones changing things it’s alright. Any successful process of change requires a lot of communication and a lot of support. Unfortunately, Facebook didn’t do either of these well. As a culture, we struggle with what it means to live life without routine. Routine is good, but being unable to adapt is our downfall.

We always think we know better. There is a reason why Facebook has like 600 million users. The people running it have the genius. That doesn’t mean they are always right, but they have been right enough to build a successful company. We love to complain because we think we know best. Like Monday Morning Quarterbacks, we sit in our chairs and complain about a free service. Part of life is admitting that you are not always right. There are always two ways of responding to a problem: either you are part of the problem or part of the solution.

So, if you don’t like the changes, let Facebook know and come up with some good ideas. Let’s be proactive and not reactive people. Let’s be a culture that navigates change well.

Facebook

Jesus, not Bieber, most 'Liked' recently

"Like" me, my son.

Apparent, Jesus is getting into the Facebook scene… and, he’s well liked. After using Facebook to push his diet products, Aaron Tabor, a doctor created a Facebook page called, Jesus Daily. He started the page in April 2009 as a hobby. Now, over 8 million people have ‘liked’ Jesus’ page. The New York Times reports:

For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog. “I wanted to provide people with encouragement,” said Dr. Tabor, who keeps his diet business on a separate Facebook page. “And I thought I would give it a news spin by calling it daily.”

And…

More than 43 million people on Facebook are fans of at least one page categorized as religious.

Read about Tabor and his religious upbringing.

Facebook

Giving up Facebook… for Lent?

Kristi Gustafson, social media strategist/staff writer for the Albany Times Union, recently asked me about a growing trend: giving up Facebook, Twitter, and other social media for Lent. I was glad to hear that Kristi was very familiar with the practice of Lenten fasting in the 21st century. Check out her article and my comments:

Chocolate, swearing, eating out. These are things Christians have given up for Lent for decades.

Now there’s something new to sacrifice.

Facebook.

The average Facebook user spends 4 hours and 35 minutes a month posting updates on their relationships, checking friends’ vacation photos and playing games like Farmville on the social networking site, according to a January report from Experian Hitwise, a New York City-based global research firm.

That’s more time than most of us spend doing anything other than sleeping, exercising or being at work.

In an age in which Facebook sees more monthly traffic than Google, some Lenten observers are leaving their “friends” behind as part of their commitment to the 40-day fasting.

“Giving up the same things year after year gets boring and you have to freshen it up,” says the Rev. Alan Rudnick with the First Baptist Church in Ballston Spa. “With the popularity of social media, people will say, ‘I like Facebook or Twitter just as much as I like chocolate.’ “

Read the rest…

Facebook

Breakup Stats on Facebook

Facebook is a treasure trove of information – including when relationships end. A recent New York Times article tracked what break ups occur based on Facebook user information:

In a recent TED Talk discussing the project, Mr. McCandless explained that most breakups occur three times in the year — in the weeks leading up to spring breaks, right before the start of the summer holidays and a couple of weeks before Christmas. His research also found that people tend to break up with their significant others on Mondays, presumably after a weekend grapple. Thankfully, the lowest day of the year for breakups is Christmas.

I wonder if couples break up so that one of them does not have to buy the other a gift? This goes to show that you have to be careful with the information you share online. Believe it or not, statistics are being gathered on what you share, how you play Farmville (I refuse to play that game), and how many pictures you share.

I would like to get my hands on some Facebook religious affiliation statistics and blog the results.

Maybe this is a good time to make all your info on facebook private. Go! And share less information about yourself. Someone is reading about you right now!

Facebook

Facebook's Religious Conundrum

Facebook is a wonderful social networking tool that creates online communities for millions of people. Most begin filling out Facebook’s identity questions: name, sex, hometown, birthday, relationship status, and… religion? With 56% of Americans changing their religion at least once (most before age 24), it presents a difficult challenge for “Facebookers”.

The Washington Post wrote an article about Facebook’s religion conundrum:

Creating a Facebook profile for the first time, Eric Heim hadn’t expected something so serious. Hunched over his laptop, he had whipped through the social network Web site’s questionnaire about his interests, favorite movies and relationship status, typing witty replies wherever possible. But when he reached the little blank box asking for his core beliefs, it stopped him short.

“It’s Facebook. The whole point is to keep it light and playful, you know?” said Heim, 27, a college student…. “But a question like that kind of makes you think.”

The Post reports that 150 million out of 250 million users put something in the religion section on a person’s Facebook page. Some users are hard pressed to find themselves in one religious category:

On Facebook